As an indie artist, gaining more fans and listeners is crucial for achieving success in the music industry. However, there are certain things that indie artists should avoid doing when trying to promote their music. In this article, we will discuss what NOT to do as an indie artist that tries to get more fans and listeners.
Don't Spam People with Your Music
One of the biggest mistakes indie artists make when trying to promote their music is spamming people with their music. This includes sending unsolicited emails or messages to people, posting their music in irrelevant social media groups or forums, or sending their music to people who have not expressed any interest in it.
Spamming people with your music is not only annoying but also ineffective. It can damage your reputation as an artist and turn potential fans away. Instead, focus on building relationships with people who are genuinely interested in your music.
Don't Neglect Your Brand Image
Your brand image is what sets you apart from other artists, and it's important to develop a strong and consistent brand image. This includes having a distinctive logo, color scheme, and visual identity that reflects your music and personality.
Neglecting your brand image can make it difficult for people to recognize and remember you. It can also make you appear unprofessional and unorganized. Make sure to invest time and effort into developing a strong and consistent brand image that reflects your music and personality.
Avoid Paying for Streams and Followers
Another mistake that indie artists should avoid is paying for streams on Spotify and for followers on social media. While it may seem like a quick and easy way to gain more traction and followers, it can actually harm your career in the long run.
Paying for streams and followers is a form of fraud and can lead to your music being removed from streaming services or your social media accounts being suspended. It can also damage your reputation as an artist and make it difficult for you to gain organic traction and followers.
Instead of paying for streams and followers, focus on building genuine relationships with your fans and listeners. Engage with them on social media, respond to their messages and comments, and offer exclusive content or perks to your most loyal fans.
Don't Ignore Your Local Scene
While it may be tempting to focus all your efforts on reaching a global audience, building a local fan base is important for establishing yourself as an artist and gaining credibility in the industry.
Attend local shows, network with other artists and industry professionals, and collaborate with local venues and promoters. Building a strong local fan base can also lead to opportunities for touring and performing in other cities and regions.
Don't Rely Solely on Social Media
While social media can be a powerful tool for promoting your music, it should not be your only promotional strategy. Relying solely on social media can limit your reach and make it difficult to connect with fans who are not active on social media.
To avoid this mistake, try to diversify your promotional efforts. You can also consider traditional promotional tactics such as press releases, radio play, and print ads.
Don't Give Up Too Soon
Finally, indie artists should avoid giving up too soon. Building a successful career in the music industry takes time, effort, and persistence. It's important to stay motivated and committed to your goals, even in the face of rejection and setbacks.
To avoid giving up too soon, set realistic goals, track your progress, and celebrate your achievements along the way. Surround yourself with a supportive network of fans, friends, and industry professionals who believe in your music and can help you stay motivated.